The Game-Changing Role of BI in Apparel E-commerce

Online shopping has undergone mass adoption in recent years and e-commerce stores have become a primary method of making purchases for many. Statistics show that by 2026, nearly 24% of global retail purchases will be conducted through online stores and in 2023 alone, the market is expected to grow to $6.3 trillion. However, the apparel industry has been plagued by a myriad of challenges, ranging from intense competition and elevated costs to ever evolving customer demands. These persistent challenges infuse immense dynamism in the market, leading to chaotic fluctuation.