Harnessing Data and AI: The new frontier of business success

In today’s ambiguous business climate, making strategic decisions is exceedingly difficult and fraught with multiple risks. Every business aims to be customer-centric, but customer behaviour is tough to read, and their preferences shift rapidly at the speed of clicks. Compounding this complexity are competitors and disruptors mushrooming from unknown quarters in every shape and size. If that were not enough, there is an uncertain regulatory environment, technological obsolescence is a threat that needs to be carefully watched, and unexpected supply chain disruptions due to extreme weather events, war, or material shortages are rife. Businesses must also plan for sustainability, social responsibility, and diversity, the new and critical goals to chase in the modern business environment.