AI beyond automation: The evolution of GenAI-powered BI copilots

The field of business intelligence (BI) is on the verge of a revolution. Emerging technologies have indeed shown immense potential in streamlining the analytical process to set analysts and BI professionals free from redundant tasks. Yet, it should be noted that the role of AI in data analytics stretches beyond the realm of automation. The progress lies in the creation of an intuitive and human-centered approach to deliver comprehensible insights and empower strategic decisions.