One of the fastest growing Indian FMCG company was looking for a business intelligence and analytics platform that could automate reporting on primary, secondary and tertiary sales (in-store and online), give trends and forecasts on orders and help in identifying supply chain bottle necks. They wanted a solution that could enable them to achieve paperless reporting and make business information available on time, whenever needed.
One of the biggest challenges that the company had was to consolidate the data from over 5000 databases, transform it and make it ready for unified analytics. The company operates over 2000 SKUs, 4000 direct stores and 450000 tertiary outlets. They wanted to consolidate sales performance reporting and streamline order management from all sales avenues. They wanted a solution that could tie all the loose ends together to give them robust, automated reporting on key business operations and help in identifying the right direction for their manufacturing operations.
Intellicus has deployed a data integration and analytics solution for this FMCG company. The platform currently unifies diverse data from over 5000 databases into a centralized data warehouse and provides ready dashboards and reports to different users across the organization. With OLAP and data science capabilities, Intellicus has successfully automated the complete analytics cycle for this company.
Sales performance insights for all levels is now accessible in interactive dashboards. The company is now able to optimize its order management and supply chain system with the help of trends, correlations and forecasts available for different product categories and orders. They can proactively spot risks in the supply chain system and mitigate them in time.
GIS beat analytics has made it possible for the management to monitor performance of each beat, identify the top performers and non-performers.
From working with manual data entry processes that caused delay in report creation and did not provide accurate information, this company has successfully transitioned into a digital, paperless way of functioning. Equipped with these insights, they are able to create the right direction for their manufacturing and increase their profit margins even amidst uncertain market fluctuations.