Unified, Self-Serve Analytics Across 5-Year Data for a Global Trading Conglomerate

Overview

The customer is a large consumer products distributor operating across the Middle East, managing sales, distribution and replenishment for multiple brands and channels. With diverse stakeholders across sales, trade marketing, distribution and management, the organization required fast, granular insights to support timely decisions, consistent performance tracking and strategic planning.

Problem Statement

• No single source of truth: Sales and distribution data was spread across SAP and Excel, making consolidation slow and inconsistent.
• High manual effort and reporting delays: Heavy reliance on manual data extraction and Excel-based analysis led to long turnaround times and error-prone insights.
• Limited self-service analytics: Business users depended on IT teams for report creation and modifications, restricting agility and ad-hoc analysis.
• Difficulty handling complex KPIs: Advanced metrics like rolling averages, Weight of Business, Target vs Achievement and Golden Point KPIs were hard to calculate and maintain accurately

Ask

The organization needed a scalable analytics platform that could:

• Provide a single, trusted view of sales and distribution performance
• Improve reporting speed and accuracy
• Enable true self-service, drag-and-drop analytics for business users
• Support complex, dynamic KPIs across large, multi-year datasets

Solutions and Impact

A Single Source of Truth Through a Centralized Sales Datamart

• Designed and implemented a centralized sales datamart by integrating data from SAP and Excel
• Standardized sales and distribution metrics across brands, channels, regions and customer groups
• Established consistent, trusted data foundation that eliminated discrepancies and reconciliation effort

Faster, More Accurate Reporting Through Automation

• Replaced manual Excel-based reporting with automated dashboards and reports
• Enabled advanced filters, report scheduling and seamless exports (Excel, PDF, CSV) to accelerate daily, monthly and ad-hoc reporting cycles
• Significantly reduced turnaround time and minimized errors caused by manual data handling

Self-Serve Analytics for Business Users

• Empowered business users to independently create reports without IT intervention
• Enabled creation and publishing of high speed, intuitive drag-and-drop reporting
• Improved agility for ad-hoc analysis and faster response to changing business needs

Scalable KPI Engine for Complex and Dynamic Metrics

• Pre-built sales and distribution dashboards with KPIs, such as rolling averages (P3MA, P6MA, P9MA, P12MA), Ach TD, WOB, Target vs Achievement and more
• Centralized KPI definitions to ensure accuracy, consistency and reuse across dashboards and reports
• Supported deep, flexible multidimensional reporting, allowing users to drill, slice and pivot data as needed

Structured Rollout and Rapid Adoption

• Designed, developed and deployed the solution within a 6-month ramp-up period
• Ensured smooth onboarding of business users with minimal disruption to ongoing operations

Customer Voice

“The GP reports that we developed with your help have been extremely helpful and are being used daily by several users.”

“The reports were not easy to develop due to complex logic and data points. I really appreciate the team’s understanding of the requirements and delivery within tight timelines.”

“This is just the tip of the iceberg. Expanding these dashboards across divisions will increase efficiency, automate manual tasks and ensure critical insights reach the right people at the right time.”